Farway Milano opens a pop-up store in Brera with the "Back to School" event.

From September 15 to 21, 2025, Milan's Brera district will host a new event dedicated to sustainable children's fashion: Farway Milano opens its pop-up boutique at Via Formentini 4, with the special event "Back to School", organized in collaboration with Vi Presento Italia (VPI), a platform that promotes ethical and responsible Made in Italy products.

“For us, Farway isn't just fashion, but a legacy of values. Each piece is a bridge between past and future, between my story and that of the wearer, uniting two cultures and embracing a sustainable future. We want every child to have at least one piece of Farway, because we believe in a better tomorrow for future generations.”

Vi Presento Italia, founded in 2020 by Antonio Palladino, shares the same vision as Farway: starting from the basics to build an ethical fashion, far from fast fashion, capable of valorizing the work of artisans and emerging companies that focus on quality and authenticity.

A creative workshop for children

Among the most anticipated moments of the week, on September 18th the pop-up boutique will host a creative workshop for children. Children will have the opportunity to customize a t-shirt, giving free rein to their imagination. This experience is designed to educate children at a young age about more conscious, inclusive, and respectful consumption.

Alongside Farway and VPI, other emerging brands that share the same values of sustainability and authenticity will also be present. A true space for meeting, exchange, and creativity, in the heart of one of Milan's most iconic neighborhoods.

Farway Milano Pop Up – “Back to School”
📍 Via Formentini 4, Brera – Milano - Italy
📅 September 15th to 21st 2025, , 10am to 8:30pm.
🎨 Creative workshop for children: September 18, 4pm to 8pm.