Farway Milano Pop Up in Brera - “Back to School” - Recap

From September 15 to 21, the creative heart of Brera hosted a special event: the Farway Milano pop-up boutique, created in collaboration with Vi Presento Italia (VPI), a platform dedicated to promoting authentic and sustainable Made in Italy.

The initiative, titled “Back to School”, turned the boutique into a space for connection and sharing, where fashion, creativity, and responsibility came together to showcase a new way of experiencing shopping and community.

A creative workshop for kids

On September 18, children became the true protagonists during a creative workshop, where they had the chance to design and personalize their own t-shirts. The activity was meant to nurture their artistic spirit, foster inclusion, and encourage an understanding of responsible and conscious consumption from a young age.

A network of sustainable brands

Alongside Farway Milano and VPI, other emerging brands joined the pop-up, all sharing the same values of authenticity, innovation, and sustainability, making the event a true journey into the future of Made in Italy.

A heartfelt thank you

A special thank you goes to Vi Presento Italia for making this project possible, and to everyone who joined us at the Farway Milano Pop Up in Brera – “Back to School”.

Together, we can continue to build a fashion industry that is more ethical, inclusive, and respectful of our planet.