Farway Milano presented the F/W 2024 collection at Pitti Bimbo

On January 18, 2023, Farway Milano took part in The Kid’s Lab at the Cavaniglia Pavilion, within the prestigious setting of Pitti Bimbo. An event full of inspiration, creativity, and exchange, where the brand unveiled its new Fall/Winter 2024 collection.

Driven by the values of uniqueness, vision, and sustainability, Farway’s presentation stood out for its strong and conscious identity. Entirely Made in Italy and 100% vegan, the collection was inspired by climate change, with a particular focus on the theme of drought.

More than fashion, a commitment.

Farway aimed to deliver a positive and much-needed message—an invitation to imagine and build a greener, more mindful future. The creations told the story of a world in transformation, one that can still be saved through ethical and creative choices.

The Farway Girl

Who is the little explorer wearing Farway?
A little tenacious, a little tender.
A little curious, a little dreamy.
A little visionary.
A young explorer who approaches the world with wonder, eager to gain new experiences, to discover and to dream. The audience could feel the delicate strength and spirit that the brand conveys through its collections.

“The Forest I Wish For”

The experience was enriched by a collaboration with Misky’s creative ateliers, who brought to life a sensory journey titled “The Forest I Wish For”. This original project of shopping and storytelling engaged visitors through olfactory stimulation.

Three fragrances were introduced, inspired by the mood of a forest walk—designed to be used as home scents or fabric sprays, evoking:
● Playfulness
● Wonder
● The elegance of nature
Notes of wood, flowers, fruits, and moss created an immersive and poetic atmosphere, welcoming visitors into a world suspended between reality and imagination.

An experience to remember

Farway’s participation in Pitti Bimbo was a meaningful moment, merging fashion and values, aesthetic vision and responsibility.
It was an opportunity to share the brand’s story and dreams, connect with like-minded people, and inspire a new way of thinking about children's fashion.

Farway Milano – For those who look to the future with new eyes.